Brand Partnerships
Soon after Mia garnered a few thousand Instagram followers in 2020 brands began to approach Mia for collaboration. Since then Mia has enjoyed partnering with brands in the fashion, skincare, makeup, hotel, TV and hair care spaces. She injects her “gratitude is the attitude“ energy into her content and loves to work with brands that align with her positive mindset and adventurous spirit. Mia has worked with
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Beauty Pie
Social media and e-commerce for the subscription skincare and makeup brand.
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Max Factor
In-store and e-commerce for the makeup giant.
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The Steam Bar
Working with legendary director Nabil Elderkin (Due Lipa, Kanye West, Billie Eilish, Sza and more) and supermodel Jourdan Dunn to launch black British owned haircare range The Steam Bar. The iconic imagery went viral online, and featured in-store at Selfridges.
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Vichy (L’Oreal Paris)
Despite having a fractured ankle Vichy booked Mia once again for a brand new global campaign for the range Neovadiol. Another empowering theme that featured Mia talking about her life experience as a midlife woman.
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JD Williams
An empowering fashion campaign targeting the midlife and beyond woman. This was a dual campaign that featured Mia doing the main voiceover.
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Coty
A beautifully powerful campaign that asked “What is beauty?” and aimed to redefine beauty with its diverse and inclusive cast.
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Aday
Another intergenerational cast for a fashion brand. Social media video campaign.
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Vichy (L'Oreal Paris)
A powerful groundbreaking global campaign that featured Mia talking about her menopause experience before the topic became mainstream. We saw Mia on the cover of ‘Stylist Magazine’, on billboards, print, TV and instore. Initially a 2 year campaign that was extended to 4 years.
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V&Co Paints
Midlife representation for premium interior decor company. A social media campaign.
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Augustinus Bader (Skin) - Campaign 2
Launch of the now iconic serums for the brand’s social media campaign. Video.
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Ilia
Mia got to work with her daughter on this product launch. The campaign featured on US billboards, social media, and included her first voice over.
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Avon
Mia’s first brochure was for the heritage skincare and makeup brand. This campaign included digital video.
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Marks & Spencer
Mia was the first lingerie model over 50 booked by the heritage high street brand. This campaign gained her much mainstream media attention (see MEDIA page) and catapulted her image onto ITV’s ‘Loose Women’ show for debate about age inclusivity in marketing.
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Augustinus Bader (Hair) - campaign 1
Mia’s first hair campaign was for the launch of the premium brand’s new haircare range. Digital, and e-commerce, Stills and video.
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MADE.COM
First TV commercial was for the high street furniture brand. This campaign was in the UK and Europe, and included, digital, instore and billboards.
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Liz Earle
A digital campaign for popular skincare brand.
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Vestiaire Collective
At aged 54, Mia’s first fashion campaign was as part of an intergenerational cast including fashion activists and models.
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'Good Hair' Book
Mia featured in celebrity hairstylist, Charlotte Mensah’s groundbreaking book ‘Good Hair’.